Invest In Care
First-of-its-kind analysis and visualization of the care economy
Concept
Invest in Care is the home to three guides, produced annually, that are targeted at different audiences - investors, entrepreneurs, and corporates. Each guide was anchored by a significant nationwide quantitative survey of over 5,000 participants - capturing thoughts and feedback on the state of care, products, and services, combined with qualitative research and market analysis.
No items found.
Team
Impact
The team varied across the three guides between a team of 7 - 15, consisting of a interaction designer, brand designer, visual designer, writer, data scientist, 3x design directors, software engineer, business designer, animator, and market analysis partner. As the overall project & team lead, I worked on everything from design ideation to production, partner collaboration, and stakeholder management.
The reach and analysis of the guides have exceeded internal goals and stakeholders expectations. They have been featured in major news outlets such as Fortune, The Atlantic, Fast Company, Business Insider, Forbes, and Techcrunch. Entrepreneurs and investors have used the data and information in the guides as part of their investment thesis and pitch decks.
